Try the unconventional

Standards made sense 100 years ago. Efficiency and consistency were vital then. Today, they often don’t fit.

You need strict standards to build a plane, but Rock wouldn’t exist if Chuck Berry hadn’t tried the unconventional.

Stiffness leads to bureaucracy, boredom, overthinking, and predictability. It can get you ISO-certified if that’s your jam, but the best things come from breaking your own rules.

-

^{Photo: Chuck Berry via Rolling Stone}